Market Segmentation and Product Positioning of Chocolate Candy Company Market Segmentation and Product Positioning Of Chocolate Candy Company Introduction The marketing strategy is part of overall strategy Market segmentation of chocolates the company, defining the main activities of the company in the market in respect of customers and competitors.
This strategy can build positive brand recognition and customer loyalty. Milk chocolate is the most popular product worldwide with a major share in the market. Gold is commonly associated with luxury and wealth. It is a fact that at present Maxi is able to capture the market and their products are now sold all over the world.
Lindt uses gold in their logo and much of their packaging. It has been found that men aged 35 — 49 are the top buyers of chocolate bars and blocks, usually for personal consumption.
They produce confectionery products of high quality and excellent taste. These brands cater to three tiers of the chocolate market in Australia. This requires not only the right product, but the ability to market your chocolate to the right market, at the right price point and using a variety of methods.
Lindt positions themselves as a luxurious chocolate brand, proposing the promise of high quality and fine tasting chocolate. Giveaways Encourage your customers to buy more chocolates by including a gift certificate for a free chocolate in every hundredth bar.
Effective positioning is majorly determined by successful communication and perception of the intended message.
Market these chocolates to coffee shops or other businesses and design wrappers that include the business name or logo. Make a video ad parodying a current popular film or TV show, and featuring your chocolate, and place it on YouTube.
Who do you think has the largest slice of the pie? With the highly competitive market, brands would also want to differentiate themselves from others with strategic brand positioning, increasing their competitive advantage.
By the various processed form of chocolate, the market is sub-segmented as chocolate bars, spreads, syrups and others. Maxi Chocolate Company is basically a young growing company.
Are you one of their customers? It comforts us when we are down, just like a best friend. Pre-teen products that attract children age e. Customers will need to open the chocolate to find if they have won the prize. Designer Chocolate Individual consumers are only one market for chocolates.
Each Australian consumes on average 6.Milk chocolate is the most popular product worldwide with a major share in the market. Market segmentation according to sales is divided into premium, everyday and seasonal chocolates.
By the various processed form of chocolate, the market is sub-segmented as. Chocolate Marketing Ideas by Lisa Magloff - Updated September 26, Chocolate is a very popular snack, but with the wealth of chocolates already available on the market, any new product needs to stand out from the crowd.
Transcript of Segmentation, targeting and positioning.
Marketing Management I- Segmentation. II- Targeting. III- positioning. II - Targeting Second step of marketing segmentation Select a market: chocolate tablet Select a product: Lindt light (le nom du produit qu’on invente). Market Segmentation Of Chocolates.
SEGMENTATION: An organization cannot satisfy all the needs and wants of all the consumers. Therefore, Market is divided into different segments so an organization can focus on the needs and wants of the specific consumers who share similar needs and demonstrate similar buyer behavior.
In the world, there are different types of buyers with their own needs and. Market segmentation is the searching of part of the market that are not similar from other. Segmentation provides the firm to good satisfy the needs of its major customers.
1. marketing segmentation of cadbury WHAT IS MARKETING SEGMENTATION? Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target.Download